Founded in 2000, Jeffrey Campbell is a California-based shoe brand on a mission “to make bold footwear for everyone at an accessible price, working towards a more inclusive and relatable future.” Campbell prefers to be a label without a face and draw customers’ attention to his creations rather than himself, so he is a bit of a recluse when it comes to media presence. The designer’s shoes and marketing campaigns are aimed at highlighting the beauty in all ages, genders, body compositions, races, and ethnicities.

Campbell launched his career in footwear while working at a local Nordstroms in Los Angeles. After his wife encouraged him to open a small family company, he started off selling shoes at the Fairfax Flea Market in Hollywood, Calif. In July 2010, when the “Lita” shoe was released, his designs evolved into the cornerstone of trendiness for young women everywhere. The Lita is a lace-up, military combat style boot priced at a reasonable $159 (compared to other $800 designer labels). Campbell named his shoe after the 1970s female rock star Lita Ford of the band Runaways. The Litas have a two-inch platform and 5.25-inch heel and were originally colored mustard yellow. Since its creation, the shoe has been produced in over 164 different colors and 65 designs. The Litas can be confidently styled with nearly any outfit; therefore, the shoe remains a popular choice in Jeffrey Campbell’s collection today.